Brazil POS Terminal Market – 2024
Brazil’s POS Terminal Market
A Rapidly Evolving Retail Technology Landscape
Brazil represents one of Latin America’s most dynamic POS markets, driven by rapid digitalization and financial inclusion initiatives. Despite economic volatility, the market continues to expand as retailers adopt advanced payment technologies and consumers increasingly embrace cashless transactions, particularly in urban centers.
Market Trends
- Brazil has seen explosive growth in digital payment adoption, driven by the Central Bank’s PIX instant payment system which processed over 42 billion transactions in 2024.
- The retail market is experiencing significant consolidation, particularly in the grocery sector, with larger chains acquiring regional players to expand their footprint.
- Significant regional disparities exist between the affluent Southeast (São Paulo, Rio) and developing regions, creating distinct POS technology adoption patterns.
- E-commerce penetration continues to rise rapidly, pushing omnichannel POS solutions to the forefront as retailers integrate physical and digital operations.
- Local POS vendors maintain strong market positions through competitive pricing and tailored solutions for Brazil’s complex tax regulations.
Leading Retailers
Carrefour Brasil (#53 worldwide), GPA (#67), Atacadão (#81), Magazine Luiza (#122), Assaí Atacadista, Lojas Americanas, Via Varejo, Raia Drogasil, Cencosud Brasil, Grupo Mateus, Grupo Big (acquired by Carrefour), Grupo BH.
Market Size & Growth Projections
$599B
2024 Market Size
$732B
Expected 2029 Market Size
22.1%
Total Growth
4.1%
CAGR
Key Vendors
Key POS Hardware Vendors
Gertec
Hewlett Packard
Stone Pagamentos
Cielo
Toshiba Global Commerce Solutions
NCR Voyix
Elgin
Key POS Software Vendors
Linx
TOTVS
Oracle
SAP
Toshiba
Mercado Pago
IHL Studies for Brazil POS Terminal Market
2024 Latin / South America POS Terminal Market Study
- This study includes market sizing, POS shipments, POS installed base and trends for the key LATAM countries (Mexico, Brazil, etc) and the region as a whole.
2024 Latin / South America Mobile POS / mPOS Hardware Market Share
- Includes POS market share by software vendor by segment
2024 Latin / South America POS Terminal Hardware Market Share by Vendor
- Provides POS shipments and POS installed base by quarter for each retail segment for the LATAM region.
2025 Latin / South America Retail Stores/POS Sizing by Retail Chain Size
- Included in this study are Market Sizing by store locations and chain size for Latin/South America