Italy POS Terminals Market – 2025
Italy’s POS Terminal Market
A Fragmented but Growing Retail Technology Landscape
Unlike many other European countries, the Italian retail market is dominated by smaller, regional players rather than large national chains. This regional diversity has allowed for the preservation of traditional retail formats, such as family-owned neighborhood stores and open-air markets, which continue to thrive alongside the rise of modern retail formats. As a result, Italy’s POS terminal market is less mature than it might otherwise be.
Market Trends
- Italy maintains the 6th largest retail market in EMEA without yet fully embracing retail concentration. The market is still highly fragmented, with small independent businesses dominating the scene.
- Over the past decade, retail sales have grown just 11%, compared to 19% for France, 35% for UK and 25% for Germany.
- World Economics claims that Italy’s black and gray markets amount to some 24% of GDP, or $600 Billion. Of the key EMEA countries, only Russia has a higher figure.
- Italian retail expansion beyond borders is led by luxury and fashion: Luxottica (150 countries), Benetton (25 EMEA countries), Gucci and Fendi are among the many Italian designer/retailers that have expanded globally.
Leading Retailers
Conad (#65 worldwide), Coop Italia (#88), Luxottica (#89), Esselunga (#117), Gruppo Eurospin (#146), Selex, Gruppo Vege, SISA, Gruppo Pam.
Market Size & Growth Projections
€682M
2023 Market Size
€862M
Expected 2028 Market Size
26.4%
Total Growth
4.8%
CAGR
Key Vendors
Key POS Hardware Vendors
Hewlett Packard
Diebold Nixdorf
Toshiba Global Commerce Solutions
NCR Voyix
Fujitsu
Key POS Software Vendors
Uakari Software
Diebold Nixdorf
Toshiba
NCR Voyix
Cegid
IHL Studies for Italy POS Terminal Market
2025 EMEA POS Terminal Market Study
- This study includes market sizing, POS shipments, POS installed base and trends for the key EMEA countries (Germany, France, UK, etc) and the region as a whole.
2024 EMEA POS / mPOS Software Market Share
- Includes POS market share by software vendor by segment
2024 EMEA POS Terminal Hardware Market Share by Vendor
- Provides POS shipments and POS installed base by quarter for each retail segment for the EMEA region.
2025 EMEA Retail Stores/POS Sizing by Retail Chain Size
- Included in this study are Market Sizing by store locations and chain size for Europe/Middle East/Africa