Austria – Switzerland POS Terminal Market – 2025

By Lee Holman Mar 10, 2025 3 Min Read

Austria and Switzerland have seen significant developments in their retail point-of-sale (POS) terminal landscapes. A small handful of major players dominate Austria’s retail sector. These players are at the forefront of POS terminal adoption, leveraging advanced systems to streamline checkout processes and enhance the customer experience. Across the border, a highly tech-savvy consumer base characterizes Switzerland’s retail industry. Such a mindset has driven the adoption of innovative POS technologies (mobile POS, integrated payment solutions, etc.) that seamlessly blend the in-store and online shopping experiences.

Total Retail Sales: €186 Billion ($213 Billion), down 4.1% from 2023

Austria – Switzerland POS Terminal Market – Countries Overview

9^th Largest EMEA economy €1.1 Trillion ($1.1 Trillion)
8^th Largest retail market in the region
8^th Largest POS Installed Base in Europe/Middle East/Africa
€11,014 ($11,925 USD) per capita retail sales

Leading Retailers

Migros (#42 worldwide), Coop Sweiz (#44), Richemont (#69), Spar (#78), SIGNA (#125), XXXLutz (#194), Dufry, Maus Freres, Deichman, Volg Konsumwaren

Key Austria – Switzerland POS Terminal Market Trends

Austria adopted the Euro in 1995, and had GDP declines of -0.8% in 2023 and -0.6% in 2024. GDP growth for 2025 is expected to turn positive at +1.1%. Switzerland did not adopt the Euro, and they have the highest per capita retail sales of any key country in this study. GDP growth for 2023 was 0.7%, 2024 was 1.3%, and the forecast for 2025 is 1.3%.
Switzerland has the highest per capita retail sales figure of all the key EMEA countries. As such, Swiss consumers are digitally savvy, and their business culture is formal and conservative.
Over the past decade, retail sales have grown 24%, as compared to 19% for France, 35% for UK and 25% for Germany.
Austria borders no fewer than seven countries, and four of these are eastern European, which could allow for a springboard effect for retailers attempting entry to that bloc.
Swiss retailers often handle payments in EUR as well as CHF, using dynamic currency conversion, which helps them more easily cater to tourists.

Key Austria – Switzerland POS Terminal Market Size

2024 market was €197 Million and is expected to grow to €218 Million (11.1%, 4.8% CAGR ) by 2029.

Key POS Hardware Vendors/Key POS Software Vendors

Among the key POS hardware vendors in the Austria – Switzerland POS market are Toshiba Global Commerce Solutions, Diebold Nixdorf, NCR Voyix, and Oracle.
Key POS software vendors in the Austria – Switzerland POS market include Diebold Nixdorf, Cegid, Toshiba, and NCR Voyix.

IHL Studies for Austria – Switzerland POS Terminal Market

2025 EMEA POS Terminal Market Study

This study includes market sizing, POS shipments, POS installed base and trends for the key EMEA countries (Germany, France, UK, etc) and the region as a whole.

Includes POS market share by software vendor by segment

Provides POS shipments and POS installed base by quarter for each retail segment for the EMEA region.

2025 EMEA Retail Stores/POS Sizing by Retail Chain Size

Included in this study are Market Sizing by store locations and chain size for Europe/Middle East/Africa