Brazil POS Terminal Market – 2024

By Lee Holman Mar 10, 2024 3 Min Read

Overall, Brazil’s retail economy is a large, sophisticated, and dynamic market, with significant growth potential in the country’s interior regions. Currently, the Southeast region, which includes the states of São Paulo and Rio de Janeiro, account for the largest share of retail sales. The market remains relatively fragmented, with a mix of modern retail (supermarkets and hypermarkets, many from the build-up leading to the 2014 World Cup and 2016 Summer Olympics), discount stores, cash-and-carry outlets, convenience stores, pharmacies, and smaller independent retailers. As a result, the Brazilian POS terminal market is driven by the larger retailers, but remains less mature in the more rural areas.

Total Retail Sales: R$2.9 Trillion ($587 Billion), up 1.8% from 2022

Brazil POS Terminal Market – Country Overview

Largest LATAM economy $3.3 Trillion
Largest retail market in the region
2^nd Largest POS Installed Base in LATAM
$2,683 per capita retail sales

Leading Retailers

Natura (#161 worldwide), Magazine Luizx SA (#183), Via S.A.o (#213), Raia Drogasil SA (#241), Lojas Americanas, Companhia Brasileira de Distribuição, Zaffari, Irmãos Muffato e Cia, Condor Super Center, Supermercados BH Comércio de Alimentos, Sonda Supermercados Exportação e Importação.

Key Brazil POS Terminal Market Trends

Brazil’s e-commerce market is the largest in LATAM, accounting for some 38% of total retail sales. Brazil is a heavy Mobile First user, with some 70% of consumers using mobile shopping apps.
Brazil is the largest country in LATAM by both land mass and population (33% of LATAM consumers live there).
Over the past eight years, retail sales have declined 5.5%, compared to +27.7% for Mexico, +12.6% for Colombia, and 60% for the USA.
There is little evidence of any of Brazil’s domestic retailers having a significant store presence in other countries. That said, foreign retailers C&A (200), Zara (53 stores), OXXO (350) and Cencosud (218) have significant presence in Brazil. Further, foreign restaurants include McDonald’s (2,600 restaurants in Brazil), Subway (1,559), Burger King (907) and Starbucks (142).
Brazil’s geography is very diverse, which has a negative impact upon roadways and terrestrial networks. Infrastructure is improving but will continue to challenge mass distribution.

Key Brazil POS Terminal Market Size

2023 market was €564 Million and is expected to grow to €707 Million (25.5%, 4.6% CAGR ) by 2028.

Key POS Hardware Vendors/Key POS Software Vendors

Among the key POS hardware vendors in the Brazil POS market are Toshiba Global Commerce Solutions, NCR Voyix, NEC, Diebold Nixdorf, and Oracle.
Key POS software vendors in the Brazil POS market include Toshiba, NCR Voyix, Oracle, Flooid, and Veras Retail.

IHL Studies for Brazil POS Terminal Market

2024 Latin / South America POS Terminal Market Study

This study includes market sizing, POS shipments, POS installed base and trends for the key LATAM countries (Mexico, Brazil, etc) and the region as a whole.

Includes POS market share by software vendor by segment

Provides POS shipments and POS installed base by quarter for each retail segment for the LATAM region.

2024 Latin / South America Retail Stores/POS Sizing by Retail Chain Size

Included in this study are Market Sizing by store locations and chain size for Latin/South America