Jerry Sheldon

Analyst

Full Bio

In addition to having a Bachelor of Mechanical Engineering and a Masters Degree in Mechanical Engineering from Georgia Tech, Jerry also has an MBA from the University of Miami with a specialty in Marketing and Marketing Research. He brings over 30 years of business experience in engineering and management through assignments with Pratt Whitney – United Technologies, Georgia Tech School of Mathematics, and Milliken & Company. In 2022, 2023 and 2024 he was named as one of the Top Retail Experts by RETHINK Retail.

Jerry is our resident rocket scientist. In his previous employment he was managing a stress testing laboratory on the Space Shuttle engines. In the field of retail technology, Jerry has researched and authored analyst reports on Order Management, Price Optimization, POS Software and Hardware Systems, Printers, and Global IT Spend. Jerry also provides the development expertise and analytics that go into our Retailer Technology Data Service Sophia and our Retail and CPG IT Spend models.

Jerry has been quoted by The Atlanta Journal Constitution, RIS News, Hospitality Upgrade, BusinessWeek, Retail Technology Quarterly, and Investor’s Business Daily, among others. Jerry has also appeared on Fox News Live and Fox Business discussing mobile commerce.

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Americans are spending less for the holidays. Retailers are scrambling to adapt

Walmart’s 2025 Thanksgiving meal basket serves 10 people for under $40, about $4 per person, making it their most affordable yet. However, it includes only 15 items—down from 29 last year—omitting pecan pie, sweet potatoes, marshmallows, and more, reflecting a trend of smaller portions to offer discounts amid inflation and tariffs. Retailers like Target and Aldi are also cutting prices, with consumers focusing on value and discounts this holiday season.

Dreamforce 2025: From Unified Commerce to Agentic Orchestration—Salesforce Sets the Stage for the Next Wave of Value

Retailers and manufacturers face mounting pressure to adapt. Dreamforce 2025 responded not with incremental upgrades but with a clear operating roadmap that prioritizes scalable impact and measurable outcomes. Salesforce’s moves in agentic orchestration and unified commerce should be on every leadership team’s radar, signaling where the market is headed and how organizations can differentiate.

SAP Connect – Big 5 for Retail: AI, Engagement, and Orchestration Unleashed

I just returned from SAP Connect 2025 in Las Vegas. This was essentially a new event as a unification of five prior events (CX, Spend, Success, Finance, and Supply Chain Connect) to showcase transformation across all lines of business, with a huge focus on business AI and role-based automation.

What the $1 trillion rural wallet means for Walmart, Amazon

The two retail giants are aggressively expanding their e-commerce and delivery capabilities across rural communities, hoping to unlock a largely underserved slice of consumer spending.

Rethinking Grocery: Why Smart Grocers Are “Checking Out” Autonomous Stores

A RETHINK Retail special report on the innovations in the world of frictionless shopping